The Project was begun by Danish innovation firm EcoXpac in 2010, While using the Carlsberg Group becoming a member of in 2015 to initiate the “The environmentally friendly fibre bottle”, a venture where by Carlsberg and EcoXpac have been collaborating on a first paper bottle prototype determined by recycled fibres. https://gabletopcartonsfordairy.blogspot.com/2025/02/the-role-of-gable-top-cartons-in.html